Have you ever reached into an original Cheez-It box and had that Cheez-It that was a little burnt, the Cheese-It that is like no other. Imagine having an entire box of that glory, instead of hunting for that one brown cheese it. 

In 1921 the snack crackers were introduced and manufactured by the Kellogg Company. Cheez-It is the snack that many people consider their guilty pleasure. According to eatthisnotthat.com, there have been over forty different flavor varieties of Cheez-Its since the brand was introduced. Some include Smoked Cheddar, Nacho, Asiago, Parmesan, and Garlic. In 2017 some special flavors were created just for the 2017 football season, these consisted of Cheeseburger, Cheddar Nacho, and Cheese Pizza. In every box of these baked snack crackers, there is a mascot named ¨Cheese¨ the mascot advertises for the brand and changes his behavior on every box. He matures on every box to send the message that a secret to the flavor is mature cheese. 

According to the washingtonpost.com, ¨Fun fact,¨ Dick Podiak, senior director of Cheez-It marketing, told FWx, ¨ the most requested new flavor from people who call into our customer hotline is to add an ´extra toasty´ flavor. We know that people literally dig through the box to get the extra toasty ones. People have requested we make ´extra toasty´ a flavor for almost 10 years, so, we added it to our Cheez-It family.¨ Looking at any Extra Toasty Cheez it box you can see it says ¨you asked, we toasted.¨ This confirms America made this happen! Podiak also said, ¨basically, the crackers are cooked just a little bit longer than or regular Cheez-It crackers.¨ This suggests they could have been developing these Cheez-Its a lot faster than an entire 10 years. 

Throughout my high school timeline, I don’t know where I would be without this snack. Every night after approximately 6 pm it is the best feeling to reach in the pantry for those Extra Toasties. The best part is they can mix with a wide variety of drinks that include water, milk, or any type of soda. My personal favorite refreshment to go with the extra toasties is a Brisk Ice Tea, the flavor is irresistible. I am aware that I am not the only person addicted to this snack, a fellow Timberlane Student and D1 athlete Ryan Hogan said, ¨Extra Toasty Cheez-Its have to be one of the most underrated snack foods in the industry and they revolutionized the overall appeal of Cheez-Its everywhere. Greatly underrated.¨ Nothing better could have come for diehard Cheez-It fans like this. 

Over the years, the brand of Cheez-Its has grown so much, selling out of flavors in local grocery stores all over the world. Brands such as goldfish try to compete with Cheez-It, but in my opinion, Cheez-Its are on top. I hope Extra Toasty soon can hold the title of the number one Cheez-It flavor in the U.S. If you have yet to try Extra Toasty Cheez-Its, go purchase a box at your local grocery store. Be careful, you might get addicted!